In society people judge each other by their appearance before anything else. This is why it’s important to become conscious on how we decide to dress and carry ourselves in the public eye. If you aspire to become a successful entrepreneur it’s critical to invest in your wardrobe. The Greek billionaire- shipping tycoon Aristotle Onassis knew the significance of appearance. When he was asked what he would do if he lost his fortune he replied:

“I’d get a job, and work till I had saved up $300. Then I’d go buy myself an expensive suit, and go to where the rich people hangout.”

Picture of billionaire shipping tycoon, the late, Aristotle Onassis

Looking successful will open doors for endless opportunities and relationships that can boost your position and financial status. People in life are attracted to winners with a clear direction for the future.

The morale of the story is that you need to look like money to attract money. Ask yourself this: would you show interest or give a random guy, who dressed poorly and came up to you with a business proposition, attention? I thought not. Of course, the answer is no.

Decide today to invest in your appearance head to the toe, and use it as bait, to establish and develop those all-important contacts.

Deji OK

Posted by Deji OK

Public relations consultant.

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