One of the fastest and effective ways to introduce yourself to anyone across the globe is via e-mail. Part of being a productive business person and realising your dreams is the ability to build sustainable relationships.

Below, we have listed eleven effective tips on getting a response from the first initial email.

1. Use email filters

Using email filters, such as Mail Chimp, will monitor if the email recipient has opened up your email or not.

2. Find out what drives them

Before sending out an email, research the driving force behind the person’s life. Do they want to make more money? Do they want exposure? Are they currently looking for volunteers? Once you find out, offer it to them.

3. Leave out the compliments

Keep the compliments to a minimal; if they are popular they will receive groupie emails all the time. Heaping flowery compliments can give the impression that you are a groupie, not a potential business associate.

4. Write to a human being

When writing to a person it is important to remember that they are human, and they have a heart just like you. Avoid writing in a strict corporate manner unless the situation demands it.

5. Keep it brief

Important people are usually busy people, so they have no time to read a large, unsolicited email. Keep the email short.

6. Get to the point

Make sure you mention your proposition and clearly state what they will receive.

7. Tell them what you do in one sentence 

It is important to be able to convey what you do in a single sentence. Find the perfect phrase to describe what you do. Usually, the people who write the most do the least.

8. Include your social media contact

Adding a link to your Facebook page, where they can see your picture, can increase your chances of receiving your email. Many people like to see who they are communicating. Importantly, set your privacy settings so your potential contact doesn’t see anything they are not supposed to on your page.

9. Send multiple emails

If you fail to get a reply within 4 days send a follow-up email to jog their memory.

10. Contact through social networks

It’s a good idea to message them via social networks such as Facebook and Twitter. This way, you are not limiting your lines of contact.

11. Contact the PA

If the person you are trying to get through to is quite senior within their business, they will usually have some type of PA. Find out from the PA if your proposition is valuable and try to get them to pass on your message. Be wary, though: A PA is also employed to deflect unsolicited marketing calls. You’ll need to work hard when getting a PA to carry out your requests.

Deji OK

Posted by Deji OK

Public relations consultant.

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